Google+ is being torn apart.
Sourced through Scoop.it from: venturebeat.com
Just another example why it is so important to have a marketing strategy that doesn't collapse when there's a change in social media.
These changes may not have a major impact -- and might even be a good thing. But is your business prepared if Facebook or LinkedIn goes away? Even if they don't disappear altogether, they can clearly lose favor quickly. Several colleagues have all but quit Facebook socially (let alone professionally).
The point: all social media channels are just that -- channels. You need to focus on your branding, messaging, the customer experience, and how you will differentiate yourself and your business. The channels and tactics will necessarily change over time - but providing value, excellent customer experience, and continuous innovation will never go out of style.