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Platform components are designed or selected to meet today’s best practices for Search Engine Optimization (SEO), Content Marketing, Responsive (mobile device ready) web design, and accessible via programming interfaces (APIs) to enable automation and integration.
Whether you have your own crew, or you opt to leverage our Pit Crew services to handle updates for you, the simplified content management makes keeping your website up-to-date much easier. If you do it on your own, the process is quick and simple. If you have us manage your site, the cost is kept low because changes can be turned around quickly.
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Core automation and integration capabilities means that your platform can integrate with just about any Customer Relationship Management (CRM) and/or E-mail Marketing service. If you are not already using a CRM or e-mail marketing platform, we can recommend a solution that is right for your business. CRM and e-mail marketing solutions provide the ability to market to your customers. Idea Spring's advanced analytics can also help better target your best customers, and reduce overall marketing costs.
Effective online advertising involves more than just making a few tweets or posts to Facebook. And if you are running pay-per-click campaigns that still drive customer to your home page, chances are you are spending way too much for too little return on your marketing budget. Our advanced landing page and campaign management tools allow you to get a better online marketing results. Of course, Idea Spring not only provides the tools — we provide the team and resources you’ll need to launch and manage effective campaigns.
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Analytics is more than just capturing data. Data needs to be developed around business objectives and aligned with clear goals for generating actionable intelligence. Idea Spring has integrated advanced data and event stream analytics, but goes beyond simple capture, and aligns data processes with marketing goals and objectives.
Idea Spring used advanced visual analytics to truly understand your web and mobile site visitors. We can identify your hottest opportunities for improvement using, heatmaps, site recordings, funnel analysis, and form abandonment analysis, and more. Visual analytics provides a great deal of inferred data, even with small sample sizes.
In addition to data stream and visual analytics, direct customer interaction can occur right within your application or website. By engaging customers with polls, surveys, and even direct recruitment of users for detailed research. Feedback requests can be initiated based on a complex set of rules and triggers, and can even be integrated with CRM and support components.
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Organic content marketing campaigns are most often associated with Search Engine Optimization (SEO), and our platform is built for SEO. Idea Spring uses proven techniques in the actual crafting of the content to make sure it's not only relevant, but likely to get a desired response.
Paid search engine marketing (SEM) and social media marketing (SMM) go hand-in-hand with organic search engine optimization (SEO) strategies. Idea Spring uses proven tools and techniques including advanced analytics and testing to help your campaigns compete more effectively, even against competitors with much larger budgets.
Idea Spring's platform integrates with email marketing and customer relationship management (CRM) systems that have drip and marketing automation capabilities. Marketing automation enables even smaller clients to market much more effectively. There are a number of tools and options, but the most important element is having the right content and overall marketing strategy.
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From industry-related content curation to original content development, content is the fuel that powers your campaigns. We use proven optimization techniques to ensure that your content has the best chance of producing results. We use a team of proven and carefully vetted writers and content creators across a wide range of industries and backgrounds.
When it comes to marketing, especially online marketing, it isn't about just the expertise for any given channel — it's understanding how all of the campaigns work together, combined with internal business processes to produce results. Everything your clients see or touch is marketing. Idea Spring can help you develop your brand and messaging, help you deliver your message through various channels, and develop the processes for your company to deliver.
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