Why a value proposition might be more effective than your elevator speech or unique selling proposition.
This is a concise article that neatly sums up the differences between Elevator Speech, Unique Selling Position, and Value Proposition. All three are necessary, and each should be aligned with specific client or customer segments.
There are some great tools, resources and processes for brainstorming and creating your Elevator Speech, your USP and Value Proposition. Some approaches and tools we've used with clients at Idea Spring include the Duct Tape Marketing "Talking Logo", the Value Proposition Canvas, and taking some of the principles behind the Blue Ocean Strategy.